How to leverage agile talent to grow your business, while you sleep

How to leverage agile talent to grow your business, while you sleep

If you are running a successful business, you’ll know there are never enough hours in the day to achieve everything you’d like to. But what if we told you there was a solution, and it happens when you are fast asleep?

With the rise of the agile workforce around the world, there is now an increasing pool of talent available for your business needs, no matter what the time of day. With careful recruitment and project management, utilising freelancer workers in this way will bring huge benefits to your productivity and output. After all, you as the decision maker care most about your bottom line. Saving time and making money are of paramount importance, so here’s how using agile talent will help you achieve both of those things.

Let’s say you have a neglected blog on your company website. You know you need regular, creative content in order to improve your search rankings, and boost traffic to your page and you’ll probably hire a copywriter in your country to do just that. But each blog post needs an image or illustration to accompany it. And whilst you could hire a graphic designer in the same country and timezone, why not recruit one that works whilst you sleep, and those images will be waiting for you first thing in the morning, instead of waiting another day after each blog post is written.

Recruiting the best freelancers to work outside of your normal working hours is the most time intensive part of the process, and it also carries the most risk. You don’t want to get stuck in a cycle of recruiting should you keep being let down by poor results. By outsourcing to an agile workforce services provider, you’ll benefit from support with finding, vetting and verifying freelancers, as well as managing the admin side of the process, such as contracts and payments.

When you’ve found the best freelance workers for your needs, you’ll need to co-ordinate them with the rest of your team. Should you need to have regular catch up calls or know when you can get a response by email, use a world clock planning tool to clearly see the hours that your timezones cross-over. Regular communication is key to keeping your agile workforce happy and working in harmony.

Finally, it’s worth initially spending some time getting to know the cultural norms of the countries your agile workforce are based in. National holidays and celebrations will be different to those in the UK, so be sure to plan when freelancers may not be available, well in advance. There are also differences between cultures in taking lunch breaks. In the UK and US it’s common to eat lunch on-the-go or at your desk, whereas in Brazil for example, lunch is an important meal of the day and it won’t be viewed kindly should a meeting overrun at this time.

If you enjoyed this post, why not read Ten agency roles that can be outsourced to freelancers.

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